Top 5 Virtual Fitness Programs on Android in the UK - Q1 2023

In the first quarter of 2023, the top five virtual fitness programs on Android in the United Kingdom exhibited diverse trends in weekly downloads, revenue, and active users. Here are the key insights from Sensor Tower data.

Fitbit from Fitbit LLC saw its weekly revenue peak at around $90K in late December before gradually decreasing to about $54K by mid-March and then rebounding to $78K by the end of the quarter. Weekly downloads dropped from 47K in late December to 6.2K by the end of February, before slightly increasing to 10K by the end of March. Active users fluctuated throughout the quarter, starting at 578K and ending at 577K.

Google Fit: Activity Tracking from Google LLC maintained a steady download rate, starting the quarter with 8.8K and ending with 11K weekly downloads. Active users increased from 167K in late December to 209K by the end of March.

Strava: Run, Bike, Hike from Strava Inc. experienced a notable increase in weekly revenue, peaking at approximately $69K in early March. Weekly downloads showed an upward trend, reaching around 11K in mid-March, while active users remained relatively stable throughout the quarter, fluctuating between 359K and 413K.

AllTrails: Hike, Bike & Run from AllTrails, LLC showed a consistent increase in weekly revenue, starting at $9K and reaching $19K by early March. Downloads varied, peaking at 9.6K in mid-March, and active users increased from 71K in late December to 67K by the end of March.

Step Counter - Pedometer from Hitchhike Tech saw a steady increase in downloads, starting at 3.2K in late December and reaching 8.2K by the end of March. Active users also grew significantly, from 9.7K to 24K over the quarter.

For more detailed insights and data, visit Sensor Tower.